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SM&AG Shrewsbury Museum
& Art Gallery           

Branding, Printed Matter
London, May 2018

When SM&AG approached icoDesign the brief was clear: to create a brand-identity which could help to unify the museum’s visual communication and that aligns with its new core values: customer experience, family focus, resilience and contemporaneity.
        The graphic approach adopted reflects the new values and ambitions of the museum whilst being accessible and pragmatic, welcoming and inspiring, modern and memorable.
        In essence it’s a new visual system that allows to change the Museum’s perception within the public and raise its profile to an attractive and iconic, yet local, cultural destination for everyone.