Practice statement
The ephemeral nature of novelty often leads to rapid obsolescence. True expertise lies in creating assets and crafting strategies that empower brands to sustain their contemporary edge, remain relevant, and foster genuine connections.
The ephemeral nature of novelty often leads to rapid obsolescence. True expertise lies in creating assets and crafting strategies that empower brands to sustain their contemporary edge, remain relevant, and foster genuine connections.
In today’s ever-evolving landscape, design demands a forward-thinking and adaptive approach. Each project’s completion is not an endpoint but the beginning of a new journey. Over time, shifting customer expectations, user behaviors, and the dynamic interplay of society, markets, and culture shape the trajectory of every creative endeavor.
Navigating this complex paradigm requires a thoughtful and deliberate approach—one that integrates diverse influences while embracing the intricate elegance of our era. This is why my work as a designer is not just about creating but about ensuring that what is created endures, thrives, and evolves. It is a commitment to remain attuned to the shifting realities of our world, so both the work and those it serves stay relevant and vital contributors to the unfolding narrative of our times and brands.
Ultimately, creativity and design are more than outputs—they are reflections of our society, shaping and responding to its continuous transformation.
Biography
I'm currently a freelance Creative Director & Branding Consultant. Before this, I worked as the Creative Lead of Frank Studio and the Design Director at Circular Agency in Milan. My professional journey kicked off with experiences at well-known design studios like Base Design in Brussels, and icoDesign and Browns in London.
I'm currently a freelance Creative Director & Branding Consultant. Before this, I worked as the Creative Lead of Frank Studio and the Design Director at Circular Agency in Milan. My professional journey kicked off with experiences at well-known design studios like Base Design in Brussels, and icoDesign and Browns in London.
In my current role I focus on developing the creative and strategic potential of The Blink Fish and its departments, capturing both internal and external inputs that reflect its essence and ambition.
In my independent practice, I lead the planning, execution, and oversight of creative projects and resources, crafting purpose-driven visuals, experiences, and communication materials that resonate across digital platforms, editorial projects, commercial and awareness campaigns, and retail productions.
Studios
Frank Studio
Education and academic experiences
Politecnico di Milano
Frank Studio
Circular Agency
icoDesign
Browns
Base Design
Education and academic experiences
Politecnico di Milano
Rhode Island School of Design
Density Design
Digital Methods Initiative
University of Amsterdam
Goldsmiths University
Brands
Timberland
Timberland
Nike
Acer
Il Sole 24 Ore
North Sails
Moncler
Tod's
Hogan
Dickies
Golden Goose
Saucony
Telespazio
Rancilio
Calzedonia
Tezenis
Cantiere del Pardo
Diesel
Furla
Altatto
Pineider
Rizoma
Deciem
London Luton Airport
Benugo
Cycling Sparks
Credits and acknowledgments