Practice statement
The ephemeral nature of novelty often leads to its swift obsolescence. In response, expertise lies in crafting assets and formulating strategies that empower brands to maintain their contemporary edge, uphold relevance, and establish genuine connections.
The ephemeral nature of novelty often leads to its swift obsolescence. In response, expertise lies in crafting assets and formulating strategies that empower brands to maintain their contemporary edge, uphold relevance, and establish genuine connections.
In the contemporary landscape, the realm of design demands an evolved perspective. Each project’s delivery marks not an endpoint but the genesis of a new journey of that same project. The passage of time, the expectations of customers, the behavior of users, and the dynamic interplay of society, markets, and cultural influences collectively orchestrate the project's trajectory.
In navigating this intricate paradigm, a deliberate and conscientious approach is imperative. It necessitates the integration of multifaceted elements, embracing the intricate elegance of our era. This is precisely why the designer’s work is dedicated to enduring, thriving, and evolving in harmony with the reality’s ever-shifting landscape. By doing so, it ensures that both creations and individuals remain not just relevant but pivotal contributors to the unfolding tapestry of our times. Regardless of the form and substance of the output, the tangible matter of creativity and design is our society.
Biography
I'm currently a freelance Creative Director & Branding Consultant. Before this, I worked as the Creative Lead of Frank Studio and the Design Director at Circular Agency in Milan. My professional journey kicked off with experiences at well-known design studios like Base Design in Brussels, and icoDesign and Browns in London.
I'm currently a freelance Creative Director & Branding Consultant. Before this, I worked as the Creative Lead of Frank Studio and the Design Director at Circular Agency in Milan. My professional journey kicked off with experiences at well-known design studios like Base Design in Brussels, and icoDesign and Browns in London.
In my current role I'm responsible for planning, executing, managing, and supervising creative projects and resources. This involves creating experiences, visuals and communication materials that are not just effective, but also align with a sense of purpose and responsibility. My work spans across digital platforms, editorial projects, commercial and awareness campaigns and retail productions.
On the side, I enjoy working on independent projects where I collaborate with other talented designers, artists, and developers. This lets me explore a variety of creative fields and commissions.
Studios
Frank Studio
Education and academic experiences
Politecnico di Milano
Frank Studio
Circular Agency
icoDesign
Browns
Base Design
Education and academic experiences
Politecnico di Milano
Rhode Island School of Design
Density Design
Digital Methods Initiative
University of Amsterdam
Goldsmiths University
Brands
Timberland
Timberland
Nike
Acer
Il Sole 24 Ore
North Sails
Moncler
Tod's
Hogan
Dickies
Golden Goose
Saucony
Telespazio
Rancilio
Calzedonia
Tezenis
Cantiere del Pardo
Diesel
Furla
Altatto
Pineider
Rizoma
Deciem
London Luton Airport
Benugo
Cycling Sparks
Credits and acknowledgments