
Production Coordinator: Lorenzo Terruzzi
Production Assistants: Matteo Koronel, 


Picture Vehicle Owner: Pietro Tenconi

Location: 


Creative strategy and direction for Fay’s FW26-27 campaign, conceived as a weekend escape into the Italian countryside. The project translates the brand’s heritage into a more lived-in and contemporary idea of elegance, built around friendship, nature, ritual and the quiet pleasure of time spent away from the city. Rather than staging a sequence of isolated fashion images, the campaign unfolds as a narrative in four moments, from the arrival at the villa to the long table and the intimacy of the evening, allowing the clothes to inhabit a world of gestures, relationships and atmosphere. Vintage cars, horse rides, country roads, autumn light and familiar objects become part of a visual language that feels timeless without becoming nostalgic, giving Fay a more spontaneous, cinematic and emotionally grounded expression of Italian lifestyle, with a subtle British country charm.

Creative Strategy

Art Direction

Fall Winter 26-27

Pierre-Louis Mascia


Production Coordinator: Lorenzo Terruzzi


Stylist Assistant Trainees: Brunilde Fiasconaro, 


Set Designer Trainee: Veronika Morgoshena
MU and hair: 

Creative strategy and direction for Pierre-Louis Mascia’s FW26 editorial, conceived as a suspended narrative where interiors, gestures and objects become carriers of hidden meaning. Inspired by Avril Benard’s writings and by the language of astrology, divination and esoteric archetypes, the project transformed the house into a space of intuition, waiting and invisible correspondences. Each character inhabits a symbolic stage, while styling, jewellery, set design and movement build a layered system of signs that blurs the boundary between reality and premonition. The result is a quiet, uncanny world where the collection becomes part of a larger ritual of interpretation, and where every image seems to hold the possibility of a revelation just beneath the surface.

Fall Winter 26

Goldenpoint


Intern production assistant: Matilde Perico


2nd Assistant Camera: Valentina Chiarello
Steadycam operator: 


Creative strategy and direction for Goldenpoint’s FW26 product campaign, built around a more intimate way of looking at the body and the product. The camera moves closer, reducing distance and artifice to make texture, gesture and presence part of the image itself. Rather than relying on the familiar codes of lingerie communication, the project explores a softer and more personal idea of femininity, where comfort, sensuality and self-awareness can coexist without becoming performative. Across lingerie, shaping and athleisure, the visual language shifts subtly from stillness to movement, while remaining grounded in the same idea of proximity: clothes that follow the body, images that feel tactile and immediate, and a representation of women that is direct, relaxed and recognisably real.

Fall Winter Product

Disaronno

Creative strategy and direction for Disaronno’s new bottle launch, conceived as a conversation between heritage and evolution. Rather than treating the redesign as a conventional product reveal, Dear Domenico addresses founder Domenico Reina directly, turning each new feature of the bottle into part of a broader reflection on what should change, what should remain and how an icon can move forward without losing its identity. The slimmer silhouette, hammered glass, embossed signature, renewed label, colours and DD monogram are revealed through light, movement and rhythm, allowing design and storytelling to unfold as one continuous gesture. The result is a film about continuity rather than reinvention, using the language of the product itself to connect origin, craftsmanship and contemporary relevance with a quieter, more human idea of progress.

Dear Domenico

Atelier EMÉ


Photographer: Paolo Silvestri
Photographer assistant: 


Production Assistant: Lorenzo Terruzzi
Intern Production Assistant: Matilde Perico

Creative strategy and direction for Atelier Emé’s Back From Office, a campaign built around the small rituals that unfold in the space between work and whatever comes next. Rather than treating home as a place of retreat, the project follows a young woman through a sequence of transitional moments, from the elevator and the hallway to the kitchen, bedroom and living room, where changing shoes, checking a message, grabbing a snack or getting ready again become fragments of personal expression. Fashion remains present throughout, not as something reserved for a special occasion, but as part of the way she moves through her own time, moods and routines. Shot with an intimate, slightly stolen the campaign turns the after-office hours into a playful portrait of independence, spontaneity and the freedom to keep the day open-ended.

Back From Office

Creative strategy and direction for Goldenpoint’s SS26 campaign, developed within a broader rebranding process following the brand’s acquisition by OVS Group. The project began by reconsidering what a contemporary Goldenpoint could look and feel like, moving away from a more conventional idea of swimwear communication towards something more spontaneous, relaxed and relatable. Summer became less a destination than a state of mind, shaped by Mediterranean light, familiar gestures, imperfect bodies and the quiet freedom of feeling at ease with yourself. Set across the rhythm of a day on an island, the campaign used changing light, movement and atmosphere to give each collection its own emotional space while keeping the overall image coherent. The aim was not to idealise summer, but to make it feel personal, desirable and real, opening a new visual chapter for the brand without losing the warmth and accessibility at its core.

Branding

Spring Summer 26

Engine

Creative direction for Engine’s Fuel The Dream, a fully CGI campaign built around the sensory identity of the brand and the tension between craftsmanship, ingredients and motor-sport culture. Starting from Engine’s iconic oil-can format, the project transformed scent, taste, texture and sound into a sequence of heightened visual sensations, using dynamic cuts, precise sound design and surreal 3D imagery to turn the product into an experience rather than a simple object. The campaign brought together the quality of the ingredients, the recognisability of the can and the brand’s irreverent attitude within one bold visual language, extending naturally across film, OOH and social content.

Fuel The Dream

Creative strategy and direction for Engine’s new global key visual system, developed to give the brand a distinctive and recognisable visual language across markets and formats after the acquisition by Disaronno Group. The project starts from the tension at the heart of Engine itself: the purity of natural ingredients meeting the precision, energy and irreverence of motorsport culture. Rather than treating these worlds as separate references, the visual system brings them into the same moment of controlled combustion, with the iconic can acting as the source of ignition. Sage, lemon, juniper, ice and liquid collide with spark plugs, bearings, bolts and industrial structures, creating compositions that feel both hyper-real and unexpected. Designed as a flexible global toolkit across static and animated assets, the system turns Engine’s identity into a visual grammar of energy, craft and unconventionality, capable of remaining consistent while adapting across channels, crops and communication contexts.

Global Key Visual System

Light photo assistant: Lupo Gelsi
Digital photo assistant:  


2nd ac: Valentina Chiarello
Vtr: Lara Migliorati
Gaffer: 


Creative strategy and direction for Pierre-Louis Mascia’s SS26 editorial campaign, developed as a reflection on transformation, irony and the fragile theatre of power. Drawing from Marcel Carné’s Les Enfants du Paradis and the figure of the jester, the project used fashion as a space for ambiguity and subtle irreverence, where humour, contradiction and exaggeration could become forms of cultural commentary. This interpretation shaped the entire visual world, from set design and styling to photography and film, creating an editorial language that felt theatrical, elegant and deliberately unstable, while remaining true to the poetic complexity of the collection.


Prop Master: Bryan David Bonilla Carillo
Make Up Artist: 


2nd AC: Valentina Chiarello
VTR: Lara Migliorati
Gaffer: 


Moviechrome Producer: Nina Pesavento
Studio Assistant: Sarah Simone, Joseph Merlo

Creative strategy and direction for Pierre-Louis Mascia’s FW25 editorial campaign, conceived as a meditation on melancholy, uncertainty and the tension between darkness and light. Inspired by Jane Campion’s Bright Star, the poetry of John Keats and the Pre-Raphaelite imagination, the project translated the collection into an intimate and symbolic visual world, where moonlight became a metaphor for fragility, resilience and emotional clarity. Casting, set design, styling, photography and film were brought together through a restrained, theatrical language that allowed the collection to feel contemplative, romantic and quietly charged with the mood of the present.

Fall Winter 25

The Blink Fish

Branding, art direction and web design for The Blink Fish, a creative production company built around movement, adaptability and a strong sense of character. Rather than defining the brand through a fixed mark, the identity was conceived as a flexible visual system, shaped by a bespoke typeface and brought to life through motion. Its expressions can shift across formats, platforms and contexts without losing coherence, allowing the brand to remain recognisable while constantly changing form. The website became the most complete expression of this approach, balancing clarity, depth and professionalism with a more playful, distinctive and human tone, and giving both the work and the studio’s personality enough space to come through.

TBF Identity

Creative strategy and direction for Pierre-Louis Mascia’s SS25 editorial, developed from the collection’s dialogue with Der Blaue Reiter and its idea of art as a space for emotion, freedom and inner expression. The project explored the relationship between body, mind and space by overturning the traditional logic of the artist and the subject: garments and fabrics become the most revealing layer, while the people around them become observers, interpreters and participants in the act of representation. Drawing from the myth of Pygmalion and the visual language of the artist’s studio, the campaign turned the set into a place of creation, projection and transformation, where fashion becomes less about appearance and more about the way we read ourselves and one another.

Spring Summer 25

Creative strategy and direction for Pierre-Louis Mascia’s FW24 editorial, built around the idea of layering as a visible expression of personal growth. Drawing from the collection’s themes of spirituality, connection, self-expression and funk, the project treats garments, patterns and fabrics as accumulated traces of experience, almost like rings marking the passage of time. The styling becomes deliberately abundant, allowing each look to grow outward into an aura of colour, texture and meaning, with a playful sense of rhythm, confidence and controlled excess. Layered backdrops extend the same logic into the space around the body, creating a visual world that feels spiritual, tactile and slightly electric. The result is an image of identity as something built over time, shaped by what we absorb, love and share, and expressed with both depth and a certain funky irreverence.

Fall Winter 24

Art direction for Pierre-Louis Mascia’s Maison Collection, imagined as a contemporary still life suspended between abundance and fragility. Drawing from seventeenth-century Dutch and Flemish painting, the project used composition, shadow and material richness to create a world where objects seem to carry more than their surface value. Fabrics, domestic elements and decorative forms were arranged as fragments of a symbolic landscape, balancing sensuality, stillness and a subtle sense of unease. Entomological details introduced a more enigmatic presence, almost like signs within the image, adding an esoteric tension that deepened the visual narrative and connected naturally with the layered, cultured sensibility of Pierre-Louis Mascia.

Maison

Acer

Predator

Timberland

Art, editorial and graphic direction for Timberland’s Nature Needs Heroes tabloid, conceived as a printed platform for environmental stories, community action and responsible design. The project translated the campaign’s global message into a tangible editorial experience, bringing together the voices of real changemakers, the brand’s sustainability commitments and its product innovation within a single visual and narrative system. The result was a bold, accessible publication where journalism, graphic design and brand storytelling worked together to turn environmental purpose into something concrete, readable and shareable.

Graphic Design

NNH Magazine

Altatto


Contributor: Antonio Bonanno
Illustrations: 


Typeface: Agipo by Radim Pesko
Printer: 

Editorial and graphic direction for Pinches, a quarterly publication created for Altatto as an extension of its approach to food, culture and creativity. Conceived around the idea of a cuisine that can be both inspired and inspiring, the zine brings together articles, interviews, recipes and photographic essays within a visual language shaped directly by the content itself. Rather than imposing a fixed editorial system, each issue allows ideas, ingredients and stories to influence rhythm, composition and graphic form, creating a publication that feels organic, considered and constantly evolving. The result is a space where food and graphic design become part of the same creative process, reflecting Altatto’s curiosity and its way of turning cuisine into a broader cultural conversation.

Editorial Design

Pinches

David Rowland


Photography: David Rowland
Web design: Kwong Li
Web Development: Marcin Wiatr

Visual identity and art direction for photographer David Rowland, built around the idea of reflection as a direct extension of his photographic practice. With more than two decades of studio experience, Rowland’s work is defined by technical precision, control of light and a highly considered approach to image-making. The identity translates these qualities into a simple visual system based on his mirrored initials, creating a language that feels both restrained and distinctive. Rather than adding a new layer of personality, the project draws directly from the way he is and works, turning light, reflection and technical confidence into the core of the identity.